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Ford Tough - Bill Ford and the Battle to Rebuild America's Automaker (Hardcover)
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Ford Tough - Bill Ford and the Battle to Rebuild America's Automaker (Hardcover)
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An inside look at the company that defined American industry and
the man who runs it
Ford Tough is the contemporary story of a company fighting to
position itself in a new era of business, with the founder's
visionary great-grandson as the leader of the new Ford Motor
Company.
Bill Ford Jr. is the first Ford family member to run the company
since 1979. A self-professed environmentalist and by all accounts a
"nice guy," he might not seem the most obvious choice for a
hard-nosed corporate leader. But his vision of the company's
future, his genuine care for his employees, his well-timed
toughness, and his obvious concern for the long-term well-being of
Ford Motor Company have proven to be essential characteristics for
the leader of America's most famous brand.
Ford watched the company decline beginning in 1999 as then-CEO
Jacques Nasser tried to remake the automaker into a new economy
business. When the plan did not work, Ford stepped in to rebuild
the automaker and restore faith from employees, consumers, and
dealers. He guided Ford Motor Company through its troubled times
and a successful centennial celebration.
With its massive size and a troubled economy, leading Ford Motor
Company into the twenty-first century will be no easy task. Ford
Tough looks at the modern rebuilding and the future of a company
that defines American know-how and American culture.
David Magee (Lookout Mountain, Tennessee) is a former newspaper
editor and columnist, as well as an automotive expert who has been
featured on National Public Radio, Bloomberg TV, and the Discover
Channel, among other news and media outlets. He has written for the
Associated Press, the Clarion-Ledger (Jackson, MS), and the Oxford
Eagle (Oxford, MS), and is also the author of Turnaround: How
Carlos Ghosn Rescued Nissan.
General
Imprint: |
John Wiley & Sons
|
Country of origin: |
United States |
Release date: |
November 2004 |
First published: |
2005 |
Authors: |
David Magee
|
Dimensions: |
232 x 160 x 24mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
272 |
ISBN-13: |
978-0-471-47966-6 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
0-471-47966-7 |
Barcode: |
9780471479666 |
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