When it was announced in late 2000 that Jeff Immelt would be
taking the helm of GE, some skeptics were quick to voice their
reservations about the future of the company after Jack Welch. Not
only were Welch's shoes particularly large ones to fill, but the
economy was dallying with recession, China and India were taking
their first giant steps into the global economy, and just four days
into Immelt's tenure came the biggest game changer of all:
9/11.
The hand-wringing, it turned out, was all for nought. During
Immelt's first seven years on the job, GE's revenues increased by
more than 60%, its profits doubled, and the company solidified its
status as the world leader in technological innovation.
Written with the full cooperation of Immelt and GE senior
executives, "Jeff Immelt and the New GE Way" tells the amazing
story of how Immelt defied the skeptics and successfully
reengineered one of the world's oldest and largest global
conglomerates to meet the challenges of the 21st century. It offers
an unparalleled opportunity to learn how it's done from a master,
detailing the trendsetting innovations Immelt pioneered that have
made his vision a reality, including: Mandating non-stop,
company-wide innovation Making customers partners in growth through
Customer Dreaming Sessions Developing region-specific products and
services Partnering with the most promising new-technology upstarts
Going green with a hugely successful Ecomagination initiative
Fostering a non-stop learning environment
The critics were right: Jeff Immelt is no Jack Welch. Just as
Welch embodied corporate leadership for the closing decades of the
20th century, Immelt has come to personify the 21st century CEO. As
"Esquire" magazine said when it named him one of The 75 Most
Important People of the 21st Century: "The day will come, when GE
chairman and CEO, Jeff Immelt, will be viewed as the prototypical
leader for the new century."
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