Whether you are brand new to data mining or working on your
tenth predictive analytics project, "Commercial Data Mining" will
be there for you as an accessible reference outlining the entire
process and related themes. In this book, you'll learn that your
organization does not need a huge volume of data or a Fortune 500
budget to generate business using existing information assets.
Expert author David Nettleton guides you through the process from
beginning to end and covers everything from business objectives to
data sources, and selection to analysis and predictive
modeling.
"Commercial Data Mining" includes case studies and practical
examples from Nettleton's more than 20 years of commercial
experience. Real-world cases covering customer loyalty,
cross-selling, and audience prediction in industries including
insurance, banking, and media illustrate the concepts and
techniques explained throughout the book.
Illustrates cost-benefit evaluation of potential projects Includes
vendor-agnostic advice on what to look for in off-the-shelf
solutions as well as tips on building your own data mining tools
Approachable reference can be read from cover to cover by readers
of all experience levelsIncludes practical examples and case
studies as well as actionable business insights from author's own
experience
General
Imprint: |
Morgan Kaufmann Publishers In
|
Country of origin: |
United States |
Series: |
The Savvy Manager's Guides |
Release date: |
April 2014 |
First published: |
March 2014 |
Authors: |
David Nettleton
|
Dimensions: |
229 x 152 x 15mm (L x W x T) |
Format: |
Paperback
|
Pages: |
304 |
ISBN-13: |
978-0-12-416602-8 |
Categories: |
Books >
Computing & IT >
Applications of computing >
Databases >
Data mining
|
LSN: |
0-12-416602-4 |
Barcode: |
9780124166028 |
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