This examination of the causes, severity, and implications of
racially stereotyped media coverage of Congress incorporates
original analysis of congressional media coverage and interviews
with congressional press staff. The news media often portray
African-American members as being primarily interested in race,
overly concerned with local matters, and wielding little
legislative influence. By contrast, the images African-American
members attempt to project of themselves are more complex and
comprehensive than the images the media communicate. The authors
offer a psychological explanation for this phenomenon, the
Distribution Effect, in which those who are numerically rare in an
occupation tend to be lumped together rather than treated as
individuals. Their findings suggest that it is the media, rather
than members of Congress, who are responsible for the racialized
images that appear regularly in the press. This results in an
advantage for white incumbents trying to attract votes but presents
an obstacle to be overcome for African-American politicians.
This study will appeal to political science, media studies, and
racial studies scholars. It incorporates content analysis of the
newest forum of communication, congressional Internet web sites, to
disclose how white and African-American representatives in fact
have similar media priorities.
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