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Agenda Setting - Readings on Media, Public Opinion, and Policymaking (Hardcover) Loot Price: R4,510
Discovery Miles 45 100
Repayment Terms: R423 pm x 12*
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Agenda Setting - Readings on Media, Public Opinion, and Policymaking (Hardcover): David Protess, Maxwell E McCombs

Agenda Setting - Readings on Media, Public Opinion, and Policymaking (Hardcover)

David Protess, Maxwell E McCombs

Series: Routledge Communication Series

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Loot Price R4,510 Discovery Miles 45 100 | Repayment Terms: R423 pm x 12*

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The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Communication Series
Release date: December 2016
First published: 1991
Editors: David Protess • Maxwell E McCombs
Dimensions: 234 x 156 x 19mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 320
ISBN-13: 978-1-138-17599-0
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
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LSN: 1-138-17599-4
Barcode: 9781138175990

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