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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Agenda Setting - Readings on Media, Public Opinion, and Policymaking (Hardcover)
Loot Price: R4,090
Discovery Miles 40 900
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Agenda Setting - Readings on Media, Public Opinion, and Policymaking (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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The role of the news media in defining the important issues of the
day, also known as the agenda-setting influence of mass
communication, has received widespread attention over the past 20
years. Since the publication of McCombs and Shaw's seminal
empirical study, more than one hundred journal articles and
monographs have appeared. This collection exemplifies the major
phases of research on agenda-setting: tests of the basic
hypothesis, contingent conditions affecting the strength of this
influence, the natural history of public issues, mass media
influence on public policy, and the role of external sources from
the president to public relations staffs on the news agenda.
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