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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
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The Yellow Journalism - The Press and America's Emergence as a World Power (Paperback)
Loot Price: R876
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The Yellow Journalism - The Press and America's Emergence as a World Power (Paperback)
Series: Medill Visions of the American Press
Expected to ship within 9 - 15 working days
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When a case containing dismembered human remains surfaced in New
York's East River in June of 1897, the publisher of the ""New York
Journal"" - a young, devil-may-care millionaire named William
Randolph Hearst - decided that his newspaper would ""scoop"" the
city's police department by solving this heinous crime. Pulling out
all the stops, Hearst launched more than a journalistic murder
investigation; his newspaper's active intervention in the city's
daily life, especially its underside, marked the birth of the
Yellow Press. In a work that studies the rise and fall of this
phenomenon, David R. Spencer documents the fierce competition that
characterized yellow journalism, the social realities and trends
that contributed to its success (and its ultimate demise), its
accomplishments for good or ill, and its long-term legacy. Most
notable among Hearst's competitors was New York City's ""The
World"", owned and managed by a European Jewish immigrant named
Joseph Pulitzer. ""The Yellow Journalism"" describes how these two
papers and others exploited the scandal, corruption, and crime
among the city's most influential citizens, and its most desperate
inhabitants - a policy that made this ""journalism of action""
remarkably effective, not just as a commercial force, but also as
an advocate for the city's poor and defenseless. Spencer shows how
many of the innovations first introduced during this period - from
investigative reporting to the use of color, entertainment news,
and cartoons in papers - have had a lasting effect on journalism;
and how media in our day reflects the Yellow Press's influence, but
also its threatened irrelevance within the broader realities of
contemporary society.
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