"Brick by Brick" takes you inside the LEGO you've never seen. By
following the teams that are inventing some of the world's
best-loved toys, it spotlights the company's disciplined approach
to harnessing creativity and recounts one of the most remarkable
business transformations in recent memory.
"Brick by Brick" reveals how LEGO failed to keep pace with the
revolutionary changes in kids' lives and began sliding into
irrelevance. When the company's leaders implemented some of the
business world's most widely espoused prescriptions for boosting
innovation, they ironically pushed the iconic toymaker to the brink
of bankruptcy. The company's near-collapse shows that what works in
theory can fail spectacularly in the brutally competitive global
economy.
It took a new LEGO management team - faced with the growing rage
for electronic toys, few barriers to entry, and ultra-demanding
consumers (ten-year old boys) - to reinvent the innovation rule
book and transform LEGO into one of the world's most profitable,
fastest-growing companies.
Along the way, "Brick by Brick" reveals how LEGO:
- Became truly customer-driven by co-creating with kids as well as
its passionate adult fans
- Looked beyond products and learned to leverage a full-spectrum
approach to innovation
- Opened its innovation process by using both the "wisdom of
crowds" and the expertise of elite cliques
- Discovered uncontested, "blue ocean" markets, even as it thrived
in brutally competitive red oceans
- Gave its world-class design teams enough space to create and
direction to deliver
built a culture where "profitable" innovation flourishes
Sometimes radical yet always applicable, "Brick by Brick" abounds
with real-world lessons for unleashing breakthrough innovation in
your organization, just like LEGO. Whether you're a senior
executive looking to make your company grow, an entrepreneur
building a startup from scratch, or a fan who wants to instill some
of that LEGO magic in your career, you'll learn how to build your
own innovation advantage, brick by brick.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(2)
