The Revenge of Analog - Real Things and Why They Matter (Paperback, First Trade Paper Edition)

A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life - and the robust future of the real world outside it.

General

Imprint:	PublicAffairs,U.S.
Country of origin:	United States
Release date:	October 2017
Authors:	David Sax
Dimensions:	139 x 208 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	304
Edition:	First Trade Paper Edition
ISBN-13:	978-1-61039-821-3
Categories:	Books > Professional & Technical > Industrial chemistry & manufacturing technologies > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology > General Promotions
LSN:	1-61039-821-1
Barcode:	9781610398213

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