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The Revenge of Analog - Real Things and Why They Matter (Paperback, First Trade Paper Edition)
Loot Price: R393
Discovery Miles 3 930
You Save: R76
(16%)
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The Revenge of Analog - Real Things and Why They Matter (Paperback, First Trade Paper Edition)
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List price R469
Loot Price R393
Discovery Miles 3 930
You Save R76 (16%)
Expected to ship within 10 - 15 working days
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Donate to Against Period Poverty
Total price: R413
Discovery Miles: 4 130
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A funny thing happened on the way to the digital utopia. We've
begun to fall back in love with the very analog goods and ideas the
tech gurus insisted that we no longer needed. Businesses that once
looked outdated, from film photography to brick-and-mortar retail,
are now springing with new life. Notebooks, records, and stationery
have become cool again. Behold the Revenge of Analog. David Sax has
uncovered story after story of entrepreneurs, small business
owners, and even big corporations who've found a market selling not
apps or virtual solutions but real, tangible things. As e-books are
supposedly remaking reading, independent bookstores have sprouted
up across the country. As music allegedly migrates to the cloud,
vinyl record sales have grown more than ten times over the past
decade. Even the offices of tech giants like Google and Facebook
increasingly rely on pen and paper to drive their brightest ideas.
Sax's work reveals a deep truth about how humans shop, interact,
and even think. Blending psychology and observant wit with
first-rate reportage, Sax shows the limited appeal of the purely
digital life - and the robust future of the real world outside it.
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