Exploring Innovation (Paperback, 3rd edition)

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves.A new chapter on Value Capture.Expanded coverage on Services and Process Innovations.Two new chapters covering Global and Green trends in innovation.8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

General

Imprint:	McGraw-Hill Inc.,US
Country of origin:	United States
Release date:	March 2015
First published:	2015
Authors:	David Smith
Dimensions:	245 x 190 x 21mm (L x W x T)
Format:	Paperback
Pages:	337
Edition:	3rd edition
ISBN-13:	978-0-07-715839-2
Categories:	Books > Business & Economics > Business & management > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Technology Books > Academic & Education > Varsity Textbooks > Management Books > Academic & Education > UNISA > Management Books > Academic & Education > UNISA > Technology Books > Academic & Education > Wits University > Management Books > Academic & Education > Wits University > Technology Books > Academic & Education > Stellenbosch University > Technology
LSN:	0-07-715839-3
Barcode:	9780077158392
Course Code:	MNE3703

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