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Books > Business & Economics > Business & management
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Exploring Innovation (Paperback, 3rd edition)
Loot Price: R1,960
Discovery Miles 19 600
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Exploring Innovation (Paperback, 3rd edition)
Expected to ship within 12 - 17 working days
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The third edition of Exploring Innovation offers an engaging new
perspective on innovation. The book provides business students with
a clear understanding of the nature of innovation and how it can be
managed and fostered. Written in an accessible style, Exploring
Innovation encourages students to challenge their pre-conceived
ideas about innovation and to see it as a continuous, on-going
process, by exploring some of the biggest developments in
innovation. Lively discussions of key concepts are provide through
numerous case studies, on a range of original products and
services, bringing business theories to life. The new edition has
been fully revised and updated with a more intuitive structure to
now feature: A greater emphasis on what innovation involves.A new
chapter on Value Capture.Expanded coverage on Services and Process
Innovations.Two new chapters covering Global and Green trends in
innovation.8 new major case studies and more than 40 new mini-cases
including Twitter, Angry Birds, Netflick, Google and Toyota.
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