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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Inside Magazine Publishing (Hardcover)
Loot Price: R4,576
Discovery Miles 45 760
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Inside Magazine Publishing (Hardcover)
Expected to ship within 12 - 17 working days
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Inside Magazine Publishing is an engaging and practically-focused
textbook exploring all aspects of the contemporary magazine
industry. Editors David Stam and Andrew Scott present a detailed
analysis of the key elements of the magazine business today with
both a look back to the past and a projection of the future. The
role of digital and new media platforms and their effect on all
aspects of publishing is explored in detail. The book features a
broad range of case studies, written by industry experts, providing
readers with accessible examples of key issues in magazine
publishing. Additional micro essays also expertly apply theory to
practice, and the book is further supported by a companion website
(www.insidemagazinepublishing.com). Subject areas covered include:
UK magazine publishing today changing business models originating
and managing creative content magazine writing and design
circulation sales and advertising distribution and marketing the
magazine in the digital age. There are useful appendices on
printing, paper selection and legal matters as well as a detailed
glossary. Inside Magazine Publishing provides a comprehensive
overview of magazine publishing for students and all those wishing
to understand this dynamic and complex industry.
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