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Contemporary Radio Programming Strategies (Hardcover) Loot Price: R4,215
Discovery Miles 42 150
Repayment Terms: R395 pm x 12*
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Contemporary Radio Programming Strategies (Hardcover): David T. MacFarland

Contemporary Radio Programming Strategies (Hardcover)

David T. MacFarland

Series: Routledge Library Editions: Radio

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Loot Price R4,215 Discovery Miles 42 150 | Repayment Terms: R395 pm x 12*

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This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question 'What do listeners really want from radio?'

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Radio
Release date: September 2016
First published: 1990
Authors: David T. MacFarland
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 228
ISBN-13: 978-1-138-21545-0
Categories: Books > Arts & Architecture > Performing arts > Radio
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
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LSN: 1-138-21545-7
Barcode: 9781138215450

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