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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Contemporary Radio Programming Strategies (Paperback)
Loot Price: R1,012
Discovery Miles 10 120
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Contemporary Radio Programming Strategies (Paperback)
Series: Routledge Library Editions: Radio
Expected to ship within 12 - 17 working days
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This book, first published in 1990, offers an in-depth analysis of
the 'fundamental beliefs' of radio. This refers to the common
understanding of what the radio enterprise is - and should be -
about: entertainment and information. A major thrust of this book
is to arrive at a set of fundamental beliefs about the values and
the realities of the radio business in regard to entertainment
programming - a set of beliefs that may or may not be right, or
forever, but that might at least provide a basis for developing
programming strategies. Most other books on radio programming
describe the formats and programming that already exist. This one
starts with a clean sheet of paper and the question 'What do
listeners really want from radio?'
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