This book, first published in 1990, offers an in-depth analysis of
the 'fundamental beliefs' of radio. This refers to the common
understanding of what the radio enterprise is - and should be -
about: entertainment and information. A major thrust of this book
is to arrive at a set of fundamental beliefs about the values and
the realities of the radio business in regard to entertainment
programming - a set of beliefs that may or may not be right, or
forever, but that might at least provide a basis for developing
programming strategies. Most other books on radio programming
describe the formats and programming that already exist. This one
starts with a clean sheet of paper and the question 'What do
listeners really want from radio?'
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
