This book is for the next generation of leaders in business,
industry and society, for whom it is important to know where wealth
and jobs come from, how the government generates tax revenue and
the principles which help society function best. It assumes no
prior business knowledge, starting with foundational principles and
plunges into important issues in business. It explores questions
such as: What is the nature of leadership? What is
entrepreneurship? What can financial analysis reveal? How can big
data and analytics be used? What strategies are available? Every
chapter lists learning objectives allowing the reader to know what
to expect. Emphasis boxes throughout the text summarize concepts
and provide additional examples. The book assumes no math beyond
algebra, but develops quantitative tools through seventy worked
equations. Each chapter has a Terms and Concepts section for
reference and review. Chapter appendices provide practical
information on networking, negotiation, professional dress,
consulting, employment, and challenging statistics.
General
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