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Books > Business & Economics > Business & management
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Competition versus Predation in Aviation Markets - A Survey of Experience in North America, Europe and Australia (Paperback)
Loot Price: R1,312
Discovery Miles 13 120
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Competition versus Predation in Aviation Markets - A Survey of Experience in North America, Europe and Australia (Paperback)
Expected to ship within 12 - 17 working days
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Prior to liberalization, there was little scope for predatory
behaviour in the aviation market. However, following deregulation,
new entrants sought to compete with entrenched incumbents. Low-cost
carriers (LCCs) gained significant market share, which in turn
provoked many different kinds of defensive response. Having put
pressure on established carriers, low-cost airlines are themselves
feeling the pressure of competition from new operators. While it is
normal and natural for airlines to react to competition - modifying
their services, the ways in which they offer them and their prices
- when does aggressive commercial behaviour go too far and become
predation? This book considers what exactly is meant by 'predation'
in the aviation environment, and explores the strategies LCCs adopt
in order to gain market share, as well as the strategies of the
established airlines in response to competition from new entrants
to the market. It also addresses the key question of what
competition policy should do to ensure intensive competition.
Competition versus Predation in Aviation Markets brings together
contributions from around the world, from airlines, government
agencies, leading academics and consultants, providing a wealth of
perspectives on a business practice crucial to airline survival.
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