As a small business owner, having knowledge of crucial numbers is
the most important tool you can equip yourself with to survive
today's competitive marketplace. If you're not a numbers person,
Accounting for the Numberphobic is to the rescue! Why do so many
business owners dread looking at the numbers? Financial statements,
ledgers, profit and loss reports--many avoid these and treat them
like junk mail and phone solicitors. Nevertheless, it's
true--you're not a numbers person. How can you learn to make sense
out of all this Greek? This easy-to-follow guide demystifies your
company's financial dashboard: the Net Income Statement, Cash Flow
Statement, and Balance Sheet. The book explains in plain English
how each measurement reflects the overall health of your
business--and impacts your decisions. In Accounting for the
Numberphobic, you will discover: How your Net Income Statement is
the key to growing your profits; How to identify the break-even
point that means your business is self-sustaining; Real-world
advice on measuring and increasing cash flow; What the Balance
Sheet reveals about your company's worth; And much more! Don't
leave your company's finances entirely in the hands of a
third-party accounting service or an employee who is only loyal to
the highest paycheck. Knowing the numbers yourself isn't just about
seeing how your company is doing, it's about knowing where it is
going--and guiding it toward the highest profits possible.
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