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Entrepreneurial Strategy - Starting, Managing, and Scaling New Ventures (Hardcover, 1st ed. 2021)
Loot Price: R928
Discovery Miles 9 280
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Entrepreneurial Strategy - Starting, Managing, and Scaling New Ventures (Hardcover, 1st ed. 2021)
Expected to ship within 12 - 17 working days
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This open access book focuses on explaining differences amongst
organizations regarding various attributes, forms, and outcomes. By
focusing on the "how" of new venture creation and management to
produce well-established organizations, the authors aim to increase
our understanding of the antecedents of most management research
assumptions. New ventures are the source of most newly created jobs
generated in an economy, new industries and markets, innovative
products and services, and new solutions to economic, social, and
environmental problems. However, most management research assumes a
well-established organization as the starting point of their
theorizing. Building on the notion of guided attention, it details
how entrepreneurs can allocate their transient attention to
identify potential opportunities from environmental change and how
entrepreneurs allocate their sustained attention to form beliefs
about radical and incremental opportunities requiring
entrepreneurial action. The authors explain how entrepreneurs build
such communities and engage community members over time to
co-construct potential opportunities for new venture progress.
Using the lean startup framework, they connect the dots between the
theorizing on identifying and co-constructing potential
opportunities and the startup of new ventures. This leads to a new
overarching framework based on are (1) co-creating a startup, (2)
organizing a startup, and (3) performing a startup to bring
together the many disparate threads of research on new ventures.
The authors then theorize on the importance of knowledge in
organizational scaling. Based on cutting-edge research from the
leading entrepreneurship journals, this book expands knowledge on
the cognitive aspect of the new venture creation process.
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