Innovation and Capacity Building - Cross-disciplinary Management Theories for Practical Applications (Hardcover, 1st ed. 2018)

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
Release date:	September 2018
First published:	2018
Editors:	Demetris Vrontis • Yaakov Weber • Alkis Thrassou • S M Riad Shams • Evangelos Tsoukatos
Dimensions:	210 x 148 x 26mm (L x W x T)
Format:	Hardcover
Pages:	296
Edition:	1st ed. 2018
ISBN-13:	978-3-319-90944-8
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Business negotiation Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Books > Earth & environment > The environment > Applied ecology > General Promotions
LSN:	3-319-90944-4
Barcode:	9783319909448

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