This book provides an understanding of the core pillars of trust
and reputation systems in electronic business settings. It presents
the main existing methods and evaluates them from a managerial
point of view. The book outlines the necessary technological
environment without entangling the reader in too much technical
detail. An implementation roadmap on a strategic and tactical level
is given as well as guidance on linking trust and reputation
management to existing information systems. Existing standards and
solutions like recommendation systems, web services, semantic and
big data technologies are put into context to prevent subverting
efforts using false ratings, faked identities and other security
issues. An outlook into recent and future developments completes
the book.
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