Transnational corporations today seem to be the only globally
competitive type of entrepreneurship which allows accumulation of
tourism production advantages of dozens of countries within the TNC
s nets. The synergistic effect of cross-border business and ICT
achievements encourages transnationals not only to increase their
own market share and profit, but also to overcome the problems of
asynchronous tourism development and business imperfections to
maintain client-orientation and marketing strategies efficiency.
The main problem solved in this monograph is the definition of
fundamental conditions for the formation, development, and further
progress of tourism TNCs, the institutional conditions for their
competitive advantages formation, and their implementation in
regional markets. This book is oriented for tourism industry
professionals, MBA and PhD candidates in management and
international business fields, and for all interested in
globalization and transnationalization issues.
General
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