800-CEO-READ BESTSELLER Featured in Fortune, Harvard Business
Review, and Entrepreneur, Go Long is "mandatory reading for the
CEOs and boards of all public companies," according to David M.
Rubenstein, co-founder and co-executive chairman of The Carlyle
Group. The lifespans of companies are growing shorter each day. Why
do some companies thrive and grow, while others fail? Inspired by
the CEO Academy, the annual off-the-record gathering of chief
executives organized by the authors, reveals how some of the
world's most prominent business leaders resisted short-term
pressures to successfully manage their organizations for the long
term, and in turn, aim to create more jobs, more satisfied
customers, and more shareholder wealth. In Go Long, authors Dennis
Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you
behind the scenes to witness the business decisions that are
enabling leading organizations to outsmart and outlast the
competition. Why did CEO Larry Merlo allow CVS to take a $2 billion
hit-on purpose? How did former CEO Alan Mulally maneuver Ford's $48
billion turnaround? How did director Maggie Wilderotter and her
fellow board members engage top management to embark on an unusual
exercise to help Hewlett Packard Enterprise build a long-term
strategy? Why did former CEO Paul Polman turn back to Unilever's
original mission of leading with a purpose to fuel profits? How did
former Verizon CEO Ivan Seidenberg convince his investors and board
to allow him to make a $150 billion bet? How did former CEO George
Buckley find a way to address investor calls for 3M to spend less
on research and development while still finding a way to innovate?
These leaders argue that a short-term mindset might satisfy
investors for this quarter or next, but there's a heavy price to be
paid. Instead, they argue, long-term thinking is your best
short-term strategy. "Considering the enormous harm that short-term
investing has done not only to companies, but to countries as well,
this book should be required reading in boardrooms everywhere. A
concise, powerful call for responsible, long-term business
practices."-Kirkus Reviews "A must-read. If you're looking to build
or lead a company that grows consistently not just from quarter to
quarter, but year to year ... this book is for you."-Indra Nooyi,
Board of Directors, Amazon; former Chairman and CEO, PepsiCo, Inc.
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