This work explains the various elements which go to the making of a
successful advertising campaign - the planning, research and
discussion - and gives some helpful information about advertising
media, the creation of advertisements, about printing processes and
mechanical production. It touches upon marketing and distribution
and shows how these things must have a direct bearing on any
well-framed advertising policy. The work of the Advertising Agency
is fully described and there is some interesting advice about
overseas advertising. Advertising Explained contains 27
illustrations, including a number of most useful diagrams and
charts -invaluable for day-to-day reference. First published in
1949.
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