Public Relations: Strategies and Tactics, Global Edition (Paperback, 11th edition)

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	July 2014
First published:	2014
Authors:	Dennis Wilcox • Glen Cameron • Bryan Reber
Dimensions:	254 x 204 x 26mm (L x W x T)
Format:	Paperback
Pages:	624
Edition:	11th edition
ISBN-13:	978-1-292-05658-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-292-05658-4
Barcode:	9781292056586

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