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The Management of Intellectual Property (Hardcover)
Loot Price: R3,872
Discovery Miles 38 720
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The Management of Intellectual Property (Hardcover)
Series: New Horizons in Intellectual Property series
Expected to ship within 12 - 17 working days
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This book brings together innovative contributions on the
management of intellectual property (IP) and intellectual property
rights by an esteemed and multi-disciplinary group of economists,
management scientists, accountants and lawyers. Offering a broad
and enlightening picture of the measurement and management of IP,
the contributors argue that the shift towards a knowledge-based
economy has increased the importance of IP and more generally,
intangible assets, as a focus for company decision-making
behaviour. The book explores these intangible assets, which are
driven by investments in R&D, marketing, education and
training, management information systems and organizational
structure. The inherent risk in the development of such assets -
born from the involvement of creativity and innovation - is also
discussed. The Management of Intellectual Property should prove of
use to both students of management and managers in the field who
have to make decisions with regard to investments in, and the
protection of, IP and other intangible assets.
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