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Books > Business & Economics > Business & management > Business ethics
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Hit Makers - How Things Become Popular (Paperback)
Loot Price: R270
Discovery Miles 2 700
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(18%)
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Hit Makers - How Things Become Popular (Paperback)
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List price R331
Loot Price R270
Discovery Miles 2 700
You Save R61 (18%)
Expected to ship within 9 - 15 working days
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Total price: R280
Discovery Miles: 2 800
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What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek
Thompson puts pop culture under the lens of science to answer the
question that every business, every producer, every person looking
to promote themselves and their work has asked. Drawing on ancient
history and modern headlines - from vampire lore and Brahms's
Lullaby to Instagram - Thompson explores the economics and
psychology of why certain things become extraordinarily popular.
With incisive analysis and captivating storytelling, he reveals
that, though blockbuster films, Internet memes and number-one songs
seem to have come out of nowhere, hits actually have a story and
operate by certain rules. People gravitate towards familiar
surprises: products that are bold and innovative, yet instantly
comprehensible. Whether he is uncovering the secrets of JFK and
Barack Obama's speechwriters or analysing the unexpected reasons
for the success of Fifty Shades of Grey, Thompson goes beyond the
cultural phenomena that make the news by revealing the desires that
make us all human. While technology might change, he shows, our
innate preferences do not, and throughout history hits have held up
a mirror to ourselves. From the dawn of Impressionist art to the
future of Snapchat, from small-scale Etsy entrepreneurs to the
origin of Star Wars, Derek Thompson tells the fascinating story of
how culture happens - and where genius lives.
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