NATIONAL BESTSELLER A Book of the Year Selection for Inc. and
Library Journal "This book picks up where The Tipping Point left
off." -- Adam Grant, Wharton professor and New York Times
bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes
viral." If you think a popular movie, song, or app came out of
nowhere to become a word-of-mouth success in today's crowded media
environment, you're missing the real story. Each blockbuster has a
secret history-of power, influence, dark broadcasters, and
passionate cults that turn some new products into cultural
phenomena. Even the most brilliant ideas wither in obscurity if
they fail to connect with the right network, and the consumers that
matter most aren't the early adopters, but rather their friends,
followers, and imitators -- the audience of your audience. In his
groundbreaking investigation, Atlantic senior editor Derek Thompson
uncovers the hidden psychology of why we like what we like and
reveals the economics of cultural markets that invisibly shape our
lives. Shattering the sentimental myths of hit-making that dominate
pop culture and business, Thompson shows quality is insufficient
for success, nobody has "good taste," and some of the most popular
products in history were one bad break away from utter failure. It
may be a new world, but there are some enduring truths to what
audiences and consumers want. People love a familiar surprise: a
product that is bold, yet sneakily recognizable. Every business,
every artist, every person looking to promote themselves and their
work wants to know what makes some works so successful while others
disappear. Hit Makers is a magical mystery tour through the last
century of pop culture blockbusters and the most valuable currency
of the twenty-first century-people's attention. From the dawn of
impressionist art to the future of Facebook, from small Etsy
designers to the origin of Star Wars, Derek Thompson leaves no pet
rock unturned to tell the fascinating story of how culture happens
and why things become popular. In Hit Makers, Derek Thompson
investigates: * The secret link between ESPN's sticky programming
and the The Weeknd's catchy choruses * Why Facebook is today's most
important newspaper * How advertising critics predicted Donald
Trump * The 5th grader who accidentally launched "Rock Around the
Clock," the biggest hit in rock and roll history * How Barack Obama
and his speechwriters think of themselves as songwriters * How
Disney conquered the world-but the future of hits belongs to savvy
amateurs and individuals * The French collector who accidentally
created the Impressionist canon * Quantitative evidence that the
biggest music hits aren't always the best * Why almost all
Hollywood blockbusters are sequels, reboots, and adaptations * Why
one year--1991--is responsible for the way pop music sounds today *
Why another year --1932--created the business model of film * How
data scientists proved that "going viral" is a myth * How 19th
century immigration patterns explain the most heard song in the
Western Hemisphere
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