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Audiovisual Tourism Promotion - A Critical Overview (Hardcover, 1st ed. 2021)
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Audiovisual Tourism Promotion - A Critical Overview (Hardcover, 1st ed. 2021)
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This book deploys the concept of 'audiovisual tourism promotion' to
account for the promotional functions performed by a vast array of
diverse media texts including tourism films, feature films, digital
videos conceived for online circulation, video games and TV
commercials. From this point of view, this volume fills a major gap
in the literature by providing the first comprehensive critical
overview of audiovisual tourism promotion as a distinct media
field. In this book, the study of audiovisual tourism promotion is
characterised by an interdisciplinary approach which combines film
studies, media studies, human geography, sociology, tourism
studies, history, postcolonial and gender studies. This book will
appeal to a wide range of students and scholars from different
disciplines.
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