Examining the experiences of Africans setting up businesses back
home, the main focus of this book is to establish the economic,
social and psychological reasons for such 'home direct investment'.
Despite the personal sacrifices that are often needed in order to
set up new ventures, the diaspora invests relentless effort and
motivations in the pursuit of home ventures. The authors explore
critical areas such as the social and psychological pressures that
African Diasporas experience when investing in their home
countries, as well as the management of diaspora businesses and the
impact of such investment to local economies.
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