This handbook offers an important and timely contribution to the
interdisciplinary field of Olympic studies. It brings together for
the first time in a single volume a complete analysis of current
and future economic, commercial, socio-political, cultural and
governance challenges facing both the Olympic and Paralympic Games,
their athletes and institutions. The book presents new research and
broad surveys exploring pressing debates, challenges and possible
solutions surrounding the modern Olympic and Paralympic Games,
across diverse socioeconomic and political contexts. Featuring
chapters written by leading scholars, athletes and administrators
from a range of disciplines and backgrounds, the handbook is
divided into four main areas: athletes, business, governance and
socio-cultural issues within the Olympic and Paralympic Games.
Examining key themes, theories and new emerging issues within the
field, the book offers expert insights into every major topic
related to the Olympic and Paralympic Games, including doping,
integrity, athletes' rights, culture, nationality, sponsorship,
branding, governance, sports policy and law, marketing, social
media, technology, e-sports, politics, ethics, international
relations, legacy and impact. The only up-to-date handbook to
reflect the true breadth and depth of this international field of
research, the Routledge Handbook of the Olympic and Paralympic
Games is a landmark publication for all students and scholars of
sport studies, as well as those working in sport business, media,
event management and administration, economics, marketing,
management, politics, Olympic studies and cultural studies. It is
also an important resource for sport management practitioners and
sports officials.
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