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Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works
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Encyclopedia of Tourism Management and Marketing (Hardcover)
Loot Price: R48,510
Discovery Miles 485 100
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Encyclopedia of Tourism Management and Marketing (Hardcover)
Expected to ship within 10 - 15 working days
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The Encyclopedia of Tourism Management and Marketing is, quite
simply, the definitive reference work in the field. This is the
largest tourism management and marketing ontology that has ever
been put together and offers a holistic examination of this
interdisciplinary field. Bringing together a wealth of expertise, a
team of international authors from all parts of the world shed
light on the current state of tourism research and practice around
the globe and provide unique insights into the field. Carefully
curated by leading tourism scholar Dimitrios Buhalis, the
Encyclopedia is an invaluable resource for academics, students and
practitioners and provides the ideal starting point for any
research journey. The concise entries present an accessible and
condensed overview of each topic and the selected references that
follow each entry suggest directions for further detailed
exploration. Key Features: Around 1000 entries Entries organized
alphabetically for ease of navigation Fully cross-referenced
Concise, structured entries by the world's foremost scholars in
tourism Selected references for further study Inclusive global
authorship team. Contact us for a quote.
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