Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Tourism Management Dynamics - Trends, management and tools (Hardcover)
Loot Price: R4,155
Discovery Miles 41 550
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Tourism Management Dynamics - Trends, management and tools (Hardcover)
Expected to ship within 12 - 17 working days
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As the global tourism industry continues to expand and to become
more complex, it is vital that those in the industry identify
trends early and design proactive strategies to gain competitive
advantage. Tourism Futures: dynamics, challenges and tools provides
the readers with a comprehensive insight of the changes in the
external business environment, and equips them with new managerial
techniques and tools in order to adapt and profit from these
changes and into the future. Written by a team of globally renowned
thinkers and researchers, it provides the manager of tomorrow with
the ability to look beyond normal planning horizons and identify
potential opportunities from change. Tourism Futures: dynamics,
challenges and tools is part of a two part set with its companion
text, Tourism Futures: the emerging business which takes the reader
on a logical progression to look at new products, new consumers and
new industry. Both texts thereby provide the reader with a complete
set of tools and knowledge to enable them to recognise the key
areas of growth and change, and the ability to use the new tools
and technologies available to develop them and maximise business
potential.
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