Tourism Management Dynamics - Trends, management and tools (Hardcover)

As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. Tourism Futures: dynamics, challenges and tools provides the readers with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools in order to adapt and profit from these changes and into the future. Written by a team of globally renowned thinkers and researchers, it provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from change. Tourism Futures: dynamics, challenges and tools is part of a two part set with its companion text, Tourism Futures: the emerging business which takes the reader on a logical progression to look at new products, new consumers and new industry. Both texts thereby provide the reader with a complete set of tools and knowledge to enable them to recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	August 2005
First published:	2006
Authors:	Dimitrios Buhalis • Carlos Costa
Dimensions:	234 x 156 x 21mm (L x W x T)
Format:	Hardcover
Pages:	304
ISBN-13:	978-0-7506-6378-6
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	0-7506-6378-2
Barcode:	9780750663786

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!