This book provides a first-hand account of business analytics and
its implementation, and an account of the brief theoretical
framework underpinning each component of business analytics. The
themes of the book include (1) learning the contours and boundaries
of business analytics which are in scope; (2) understanding the
organization design aspects of an analytical organization; (3)
providing knowledge on the domain focus of developing business
activities for financial impact in functional analysis; and (4)
deriving a whole gamut of business use cases in a variety of
situations to apply the techniques. The book gives a complete,
insightful understanding of developing and implementing analytical
solution.
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