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Books > Language & Literature > Literature: history & criticism > Plays & playwrights > 16th to 18th centuries > Shakespeare studies & criticism
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Shakespeare's Cultural Capital - His Economic Impact from the Sixteenth to the Twenty-first Century (Hardcover, 1st ed. 2016)
Loot Price: R1,055
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Shakespeare's Cultural Capital - His Economic Impact from the Sixteenth to the Twenty-first Century (Hardcover, 1st ed. 2016)
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Shakespeare is a cultural phenomenon and arguably the most renowned
playwright in history. In this edited collection, Shellard and
Keenan bring together a collection of essays from international
scholars that examine the direct and indirect economic and cultural
impact of Shakespeare in the marketplace in the UK and beyond. From
the marketing of Shakespeare's plays on and off stage, to the wider
impact of Shakespeare in fields such as education, and the
commercial use of Shakespeare as a brand in the advertising and
tourist industries, this volume makes an important contribution to
our understanding of the Shakespeare industry 400 years after his
death. With a foreword from the celebrated cultural economist Bruno
Frey and nine essays exploring the cultural and economic impact of
Shakespeare in his own day and the present, Shakespeare's Cultural
Capital forms a unique offering to the study of cultural economics
and Shakespeare.
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