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Communication (Paperback, Softcover reprint of the original 1st ed. 1997)
Loot Price: R3,138
Discovery Miles 31 380
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Communication (Paperback, Softcover reprint of the original 1st ed. 1997)
Series: Perspectives in Ethology, 12
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ON THE FUTURE OF PERSPECTIVES When Patrick Bateson and Peter
Klopfer offered me the editorship of Perspectives in 1992, the
world of academic publishing was in one of its periodic upheavals.
Subscriptions to series-even distinguished series such as Perspec
tives-had been declining and individual volume prices had been
rising, a trend that if continued could only result in the series
pricing itself out of the market. In the course of the negotiations
around the change of editors, the publishers offered a cost-cutting
solution: change the production pattern to "camera ready" and elimi
nate the costs of indexing and proofreading. While I could see the
sense in this proposal, I was reluctant to accept it. Part of what
I had always liked about the volumes in this series was that they
were real books, intelligently proofread, nicely laid out, and
provided with proper indexes. Thus, I in return offered a "Devil's
bargain" the publisher should maintain the present quality of the
series for two more volumes and make a renewed effort to advertise
the series to our ethological and sociobiological colleagues, while
I as the new series editor committed myself to a renewed effort to
make Perspectives the publication of choice for writers who are
trying to get their message out to the world intact and readers who
are seeking clear, coherent, comprehensive and untrammeled
presentations of authors' ideas and research programs."
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