One of our clients wanted to talk about how to succeed in his
business. The inquiry came because he wanted to find out how to
move to the next level; how he can move forward as a business. Most
of all, he was worried about all the uncertainty and complexity in
the market and how he can put all of these concerns into
perspective. Since he was in manufacturing, we knew that he would
relate to things better by illustrating the process like some kind
of mechanical apparatus. So, we picked up the car as a conceptual
illustrative tool of business reality for ease of understanding and
concept presentation. This sort of arbitrary selection of the
analogy of using an automobile as an example, can not be used as a
generalization. However, it is 'useful' in catching the key
concepts and factors which we need to make use in the actual
business reality. We use the components of a car as the metaphor to
illustrate the relationships that exist in a business and how to
make sense of things which seemingly do not have any relations to
each other. All parts are interrelated and play a significant role
in the functionality of a car and how it works. In the same way,
every component of a business, organization and/or enterprise, is
designed and operating in a highly complex interrelated setting. Of
course, one can do without some parts, while another might have a
strip down version or a supped up one, while others can tolerate
some inefficiencies or little scratches on the 'bumper'. In
addition, there a lot more that needs to be taken into
consideration; the driver, the type of car, the condition of the
road, etc., but all of these are part of the discussion and
exploration of the concepts. All lead into trying to make sense out
of concepts, which are related, but yet independent and to bring
some certainty into uncertain conditions and circumstances. This
book is part of a series whereby each book focuses on one component
of a car, or a component of a business. While this book alludes to
the other components, this book of the series goes much deeper in
the strategy and operations of an organization; the engine part. In
the meantime, it highlights the rest of the car or business areas.
We wanted to make this book series easy to read and to relate, in
order to catch the attention of all those who need to put things
into perspective and connect all elements of strategy and business
together; to go from simple to more complex in an easy presentation
way. This book is intended for all those who are interested in the
topic area of strategy and business. We are trying to make
uncertain things certain, and complex ones less threatening. By no
means the topics are not important or impactful. On the contrary,
they are significant, complex, interdependent but manageable.
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