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The Happiness Effect - How Social Media is Driving a Generation to Appear Perfect at Any Cost (Paperback)
Loot Price: R533
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The Happiness Effect - How Social Media is Driving a Generation to Appear Perfect at Any Cost (Paperback)
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List price R574
Loot Price R533
Discovery Miles 5 330
You Save R41 (7%)
Expected to ship within 10 - 17 working days
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Sexting. Cyberbullying. Narcissism. Social media has become the
dominant force in young people's lives, and each day seems to bring
another shocking tale of private pictures getting into the wrong
hands, or a lament that young people feel compelled to share their
each and every thought with the entire world. Have smartphones and
social media created a generation of self-obsessed egomaniacs?
Absolutely not, Donna Freitas argues in this provocative book. And,
she says, these alarmist fears are drawing attention away from the
real issues that young adults are facing. Drawing on a large-scale
survey and interviews with students on thirteen college campuses,
Freitas finds that what young people are overwhelmingly concerned
with-what they really want to talk about-is happiness. They face
enormous pressure to look perfect online-not just happy, but
blissful, ecstatic, and fabulously successful. Unable to achieve
this impossible standard, they are anxious about letting the
less-than-perfect parts of themselves become public. Far from
wanting to share everything, they are brutally selective when it
comes to curating their personal profiles, and worry obsessively
that they might unwittingly post something that could come back to
haunt them later in life. Through candid conversations with young
people from diverse backgrounds, Freitas reveals how even the most
well-adjusted individuals can be stricken by self-doubt when they
compare their experiences with the vast collective utopia that they
see online. And sometimes, as on anonymous platforms like Yik Yak,
what they see instead is a depressing cesspool of racism and
misogyny. Yet young people are also extremely attached to their
smartphones and apps, which sometimes bring them great pleasure. It
is very much a love-hate relationship. While much of the public's
attention has been focused on headline-grabbing stories, the
everyday struggles and joys of young people have remained under the
radar. Freitas brings their feelings to the fore, in the words of
young people themselves. The Happiness Effect is an eye-opening
window into their first-hand experiences of social media and its
impact on them.
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