The rhetoric of contemporary food production and consumption with a
focus on social boundaries. The rhetoric of food is more than just
words about food, and food is more than just edible matter.
Cookery:Food Rhetorics and Social Production explores how food
mediates both rhetorical influence and material life through the
overlapping concepts of invention and production. The classical
canon of rhetorical invention entails the process of discovering
one's persuasive appeals, whereas the contemporary landscape of
agricultural production touches virtually everyone on the planet.
Together, rhetoric and food shape the boundaries of shared living.
The essays in this volume probe the many ways that food informs
contemporary social life through its mediation of bodies - human
and extra-human alike - in the forms of intoxication, addiction,
estrangement, identification, repulsion, and eroticism. Our bodies,
in turn, shape the boundaries of food through research, technology,
cultural trends, and, of course, by talking about it. Each chapter
explores food's persuasive nature through a unique prism that
includes intoxication, dirt, "food porn," strange foods, and
political "invisibility." In each case readers gain new insights
about the relations between rhetorical influence and embodied
practice through food. As a whole Cookery articulates new ways of
viewing food's powers of persuasion, as well as the inherent role
of persuasion in agricultural production. The purpose of Cookery,
then, is to demonstrate the deep rhetoricity of our modern
industrial food system through critical examinations of concepts,
practices, and tendencies endemic to this system. Food has become
an essential topic for discussions concerned with the larger social
dynamics of production, distribution, access, reception,
consumption, influence, and the fraught question of choice. These
questions about food and rhetoric are equally questions about the
assumptions, values, and practices of contemporary public life.
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