Transform the art of innovation into a reliable system! System
Driven Innovation enables you and everyone on your team to use
innovation to work smarter, faster, and more creatively. It
transforms innovation from a random act to a reliable science. This
new mindset ignites confidence in the future. It enables the
creation of bigger and bolder ideas-and turns them into reality
faster, smarter, and more successfully. With this new mindset,
innovation by everyone, everywhere, every day becomes the norm. The
rapidly changing world becomes a tremendous opportunity to achieve
greatness. Innovation Engineering defines innovation in two words:
Meaningfully Unique. When a product, service, or job candidate is
Meaningfully Unique customers are willing to pay more money for it.
This links to the two simple truths in today's marketplace: If
you're Meaningfully Unique life is great! If you're NOT
Meaningfully Unique you'd better be cheap. Innovation Engineering
is a new field of academic study and leadership science. It teaches
how to apply the science of system thinking to strategy,
innovation, and cooperation. Research finds that it helps to
increase innovation speed (up to 6x) and decrease risk (by 30 to
80%). Innovation Engineering accelerates the creation and
development of more profitable products and services. However, the
bigger benefit may well lie in its ability to transform
organizational cultures by enabling everyone to work smarter every
day. What makes Innovation Engineering unique is that it's grounded
in data, backed by academic theory, and validated in real-world
practice. Collectively, it's the number one documented innovation
system on earth. Over 35,000 people have been educated in
Innovation Engineering classes, and more than $15 billion in
innovations are in active development. In his book Driving Eureka!,
best-selling business author Doug Hall presents the System Driven
Innovation scientific method for enabling innovation by everyone,
everywhere, every day. It's the essential resource you need to
enable yourself-and your team-to innovate, succeed, and do amazing
things that matter, on a daily basis.
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