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Reengineering Retail - The Future of Selling in a Post-Digital World (Hardcover)
Loot Price: R521
Discovery Miles 5 210
You Save: R79
(13%)
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Reengineering Retail - The Future of Selling in a Post-Digital World (Hardcover)
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List price R600
Loot Price R521
Discovery Miles 5 210
You Save R79 (13%)
Expected to ship within 12 - 17 working days
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Since the release of Doug Stephens' first book, The Retail Revival,
change in the global retail sector has accelerated beyond even the
boldest forecasts. As predicted, online giants like Amazon and
Alibaba.com are growing at a dizzying pace. Hundreds of well-known
brick and mortar retailers have closed their doors, and brands and
retailers across categories are struggling to understand the
shifting needs and expectations of a new consumer. Picking up where
The Retail Revival left off, Reengineering Retail explores the
coming revolution in the global retail and consumer goods market,
offering sales and marketing executives a roadmap to the future.
Author and internationally renowned consumer futurist, Doug
Stephens, paints a bold vision of the future where every aspect of
the retail experience as we know it, will be radically transformed.
From online to bricks and mortar, the very concept of what stores
are, how consumers shop them, and even the core economic model for
revenue, will be will be profoundly reinvented; changes sure to
affect not only retailers large and small but any business with a
stake in the global retail industry. Infused with real world
examples and interviews with industry disruptors, Reengineering
Retail illustrates the vast opportunities at play for bold brands
and business leaders. Stephens' strategies will provide businesses
with the foresight required to move quickly and effectively into
the future.
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