The flood of information, unprecedented transparency, increasing
interconnectedness-and our global interde¬pendence-are dramatically
reshaping today's world, the world of business, and our lives. We
are in the Era of Behavior and the rules of the game have
fundamentally changed. It is no longer what you do that matters
most and sets you apart from others, but how you do what you do.
Whats are commodities, easily duplicated or reverse-engineered.
Sustainable advantage and enduring success for organizations and
the people who work for them now lie in the realm of how, the new
frontier of conduct.
For almost two decades, Dov Seidman's pioneering organi¬zation,
LRN, has helped some of the world's most respected companies build
"do it right," winning cultures and inspire principled performance
throughout their organizations. Seidman's distinct vision of the
world, business, and human endeavor has helped enable more than 15
million people do¬ing business in more than 120 countries to
outbehave the competition. In "HOW: Why HOW We Do Anything Means
Everything," Dov Seidman shares his unique approach with you. Now
updated and expanded, "HOW" includes a new Fore¬word from President
Bill Clinton and a new Preface from Dov Seidman on why how we
behave, lead, govern, operate, consume, engender trust in our
relationships, and relate to others matters more than ever and in
ways it never has before.
Through entertaining anecdotes, surprising case studies,
cutting-edge research in a wide range of fields, and reveal¬ing
interviews with a diverse group of leaders, business executives,
experts, and everyday people on the front lines, this book explores
how we think, how we behave, how we lead, and how we govern our
institutions and ourselves to uncover the values-inspired "hows" of
twenty-first-century success and significance.
Divided into four comprehensive parts, this insightful book:
Exposes the forces and factors that have fundamentally restructured
the world in which organizations operate and their people conduct
themselves, placing a new focus on their howsProvides frameworks to
help you understand those hows and implement them in powerful and
productive waysHelps you channel your actions and decisions in
order to thrive uniquely within today's new realitiesSheds light on
the systems of how-the dynamics between people that shape
organizational culture-andintroduces a bold new vision for leading
and winning through self-governance
The qualities that many once thought of as "soft"-values, trust,
and reputation-are now the hard currency of success and the
ultimate drivers of efficiency, performance, innova¬tion, and
growth.
With in-depth insights and practical advice, "HOW" will help you
bring excellence and significance to your business endeavors- and
your life-and refocus your efforts in powerful new ways.
If you want to stand out, to thrive in our fast changing,
hyper¬connected, and hypertransparent world, read this book and
discover "HOW."
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