Mission - Intangible: Managing Risk and Reputation to Create Enterprise Value (Paperback)

Dr. Nir Kossovsky has spent the last thirty years increasing, protecting, and restoring intangible asset value and together with Todd Miller, a public relations expert, provides convincing and tangible methods for protecting a company's assets, driving value, and making the business case. Business leaders will learn how to: Identify intangible assets and how they contribute to a company's enterprise value Build a business case for resources and achieve a healthy return on investment Mitigate risks that may damage the value of intangible assets Realize how superior management of intangible assets creates a competitive edge Develop better communication strategies for stakeholders Dr. Kossovsky's innovative methods for managing ethical compliance, quality, safety, sustainability and security will help all business leaders consciously manage intangible assets in order to realize enduring success.

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