Organizations - whether profit or nonprofit, services or
manufacturing - need to be able to adapt and transform their
cultures to succeed. Yet cultural transformation can seem either
too easy or completely overwhelming. "Transforming Culture" shows
how effective and sustainable cultural transformation can be
achieved even in a challenging environment such as a General Motors
manufacturing plant. The authors offer both a practical approach
and tools to draw on the energy and ideas of employees and
executives, remove obstacles to change, and create durable
improvements.
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