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Marketing Identities Through Language - English and Global Imagery in French Advertising (Hardcover, 2006 ed.) Loot Price: R3,177
Discovery Miles 31 770
Repayment Terms: R298 pm x 12*
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Marketing Identities Through Language - English and Global Imagery in French Advertising (Hardcover, 2006 ed.): E. Martin

Marketing Identities Through Language - English and Global Imagery in French Advertising (Hardcover, 2006 ed.)

E. Martin

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List price R3,443 Loot Price R3,177 Discovery Miles 31 770 | Repayment Terms: R298 pm x 12* You Save R266 (8%)

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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: November 2005
First published: 2006
Authors: E. Martin
Dimensions: 216 x 140 x 21mm (L x W x T)
Format: Hardcover
Pages: 286
Edition: 2006 ed.
ISBN-13: 978-1-4039-4984-4
Categories: Books > Language & Literature > Language & linguistics > Sociolinguistics
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 1-4039-4984-0
Barcode: 9781403949844

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