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Marketing Identities Through Language - English and Global Imagery in French Advertising (Hardcover, 2006 ed.) Loot Price: R2,663
Discovery Miles 26 630
Repayment Terms: R250 pm x 12*
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Marketing Identities Through Language - English and Global Imagery in French Advertising (Hardcover, 2006 ed.): E. Martin

Marketing Identities Through Language - English and Global Imagery in French Advertising (Hardcover, 2006 ed.)

E. Martin

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Loot Price R2,663 Discovery Miles 26 630 | Repayment Terms: R250 pm x 12*

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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: November 2005
First published: 2006
Authors: E. Martin
Dimensions: 216 x 140 x 21mm (L x W x T)
Format: Hardcover
Pages: 286
Edition: 2006 ed.
ISBN-13: 978-1-4039-4984-4
Categories: Books > Language & Literature > Language & linguistics > Sociolinguistics
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 1-4039-4984-0
Barcode: 9781403949844

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