As a young man, Earvin "Magic" Johnson admired his father and other
small-town entrepreneurs who created jobs and served as leaders in
his Midwestern community. He worked for them, watched them, and his
interest in building communities through economic development grew
even while his basketball career flourished. His fame as an NBA
star gave him access to some of the most successful business
leaders in the country. It was Earvin's own entrepreneurial spirit
that inspired them to serve as his mentors.
Earvin made the transition from great athlete to greater
entrepreneur through hard work and by avidly pursuing
opportunities. He recognized that densely populated urban
communities were ripe for commercial and residential development.
He partnered with major brands like Starbucks, 24 Hour Fitness, and
T.G.I. Friday's to lead a major economic push in these communities.
The success of his businesses proved that ethnically diverse urban
residents would welcome and support major brands if given the
opportunity. Earvin continues to be a leader of urban economic
development that provides jobs, goods, and a new spirit of
community.
"32 Ways to Be a Champion in Business" will inspire and enlighten
readers who wish to make a similar impact with their careers and
business endeavors.
"From the Hardcover edition."
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