Global production and purchasing operations create a platform for
entry into new markets. However, it takes considerable effort to
plan and implement a sustainable globalization strategy; this book
will help in that task. The wealth of experience and analysis
featured in this book is the result of an extensive survey among
leading manufacturing companies as well as countless discussions
with executives who have personally wrestled with the issues of
"going global." The book treats the whole range of management
challenges. In breadth and depth, the insights it offers surpass
what a manager or most individual companies could acquire on their
own.
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