Profiling such luminaries as Benjamin Franklin, P. T. Barnum,
John Wanamaker, and Harley Procter, this book examines the
contributions that several prominent individuals have made to
advertising in America. The work opens with a discussion of
Colonial advertising and the printers, such as Benjamin Franklin,
who created it. It then goes on to consider early advertising
agents such as Francis Wayland Ayer and the contributions of the
great promoter P. T. Barnum.
Lydia PinkhaM's Vegetable Compound and the advertising of patent
medicines is also covered, as is John Wanamaker's impact on retail
advertising. The book then examines the advertising style of Albert
Lasker, owner of Lord and Thomas advertising agency, as well as
Harley Procter's advertising of Ivory soap and Procter &
Gamble's first 100 years. Elliot White Springs's use of sex in
advertising and the Springs Cotton Mills advertising campaign of
the 1940s and 1950s concludes the volume.
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