Books > Reference & Interdisciplinary > Communication studies > Research methods
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International Handbook of Survey Methodology (Paperback)
Loot Price: R1,961
Discovery Miles 19 610
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International Handbook of Survey Methodology (Paperback)
Series: European Association of Methodology Series
Expected to ship within 9 - 15 working days
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Total price: R1,981
Discovery Miles: 19 810
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Taking into account both traditional and emerging modes, this
comprehensive new Handbook covers all major methodological and
statistical issues in designing and analyzing surveys. With
contributions from the world's leading survey methodologists and
statisticians, this invaluable new resource provides guidance on
collecting survey data and creating meaningful results. Featuring
examples from a variety of countries, the book reviews such things
as how to deal with sample designs, write survey questions, and
collect data on the Internet. A thorough review of the procedures
associated with multiple modes of collecting sample survey
information and applying that combination of methods that fit the
situation best is included. The International Handbook of Survey
Methodology opens with the foundations of survey design, ranging
from sources of error, to ethical issues. This is followed by a
section on design that reviews sampling challenges and tips on
writing and testing questions for multiple methods. Part three
focuses on data collection, from face-to-face interviews, to
Internet and interactive voice response, to special challenges
involved in mixing these modes within one survey. Analyzing data
from both simple and complex surveys is then explored, as well as
procedures for adjusting data. The book concludes with a discussion
of maintaining quality. Intended for advanced students and
researchers in the behavioral, social, and health sciences, this
"must have" resource will appeal to those interested in conducting
or using survey data from anywhere in the world, especially those
interested in comparing results across countries. The book also
serves as a state-of-the-art text for graduate level courses and
seminars on survey methodology. A companion website contains
additional readings and examples.
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