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Capital Intentions - Female Proprietors in San Francisco, 1850-1920 (Paperback, New edition)
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Capital Intentions - Female Proprietors in San Francisco, 1850-1920 (Paperback, New edition)
Series: The Luther H. Hodges Jr. and Luther H. Hodges Sr. Series on Business, Entrepreneurship and Public Policy
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Late nineteenth-century San Francisco was an ethnically diverse but
male-dominated society bustling from a rowdy gold rush, recovery
from the earthquake, and explosive economic growth. Within this
booming marketplace, some women stepped beyond their roles as
wives, caregivers, and homemakers to start businesses that combined
family concerns with money-making activities. Edith Sparks traces
the experiences of these women entrepreneurs, exploring who they
were, why they started businesses, how they attracted customers and
managed finances, and how they dealt with failure. Using a unique
sample of bankruptcy records, credit reports, advertisements, city
directories, census reports, and other sources, Sparks argues that
women were competitive, economic actors, strategizing how best to
capitalize on their skills in the marketplace. Their
boardinghouses, restaurants, saloons, beauty shops, laundries, and
clothing stores dotted the city's landscape. By the early twentieth
century, however, technological advances, new preferences for
name-brand goods, and competition from large-scale retailers
constricted opportunities for women entrepreneurs at the same time
that new opportunities for women with families drew them into other
occupations. Sparks's analysis demonstrates that these
businesswomen were intimately tied to the fortunes of the city over
its first seventy years.
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