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Books > Computing & IT > Social & legal aspects of computing > Impact of computing & IT on society
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UX Fundamentals for Non-UX Professionals - User Experience Principles for Managers, Writers, Designers, and Developers (Paperback, 1st ed.)
Loot Price: R1,255
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UX Fundamentals for Non-UX Professionals - User Experience Principles for Managers, Writers, Designers, and Developers (Paperback, 1st ed.)
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What can a WWII-era tank teach us about design? What does a small,
blue flower tell us about audiences? What do drunk, French
marathon-runners show us about software? In 40+ chapters and
stories, you will learn the ways in which UX has influenced history
and vice versa, and how it continues to change our daily lives.
This book enables you to participate fully in discussions about UX,
as you discover the fundamentals of user experience design and
research. Rather than grasp concepts through a barrage of facts and
figures, you will learn through stories. Poisonous blowfish,
Russian playwrights, tiny angels, Texas sharpshooters, and
wilderness wildfires all make an appearance. From Chinese rail
workers to UFOs, you will cover a lot of territory, because the
experiences that surround you are as broad and varied as every age,
culture, and occupation. You will start by covering the principles
of UX before going into more diverse topics, including: being
human, the art of persuasion, and the murky waters of process.
Every day, people gather around conference tables, jump onto phone
calls, draw on whiteboards, stare at computer monitors, and try to
build things - we all create. Increasingly, what we create is
something digital. From apps to web sites, and from emails to video
games, often the sole evidence of an experience appears on an
illuminated screen. We design tiny worlds that thrive or perish at
the whim of a device's on/off button. With this book you will be
ready. What You'll Learn Master the fundamentals of UX Acquire the
skills to participate intelligently in discussions about UX design
and research Understand how UX impacts business, including product,
pricing, placement, and promotion as well as security, speed, and
privacy Who This Book Is For Professionals who work alongside UX
designers and researchers, including but not limited to: project
managers, graphic designers, copyeditors, developers, and human
resource professionals; and business, marketing, and computer
science students seeking to understand how UX affects human
cognition and memory, product pricing and promotion, and software
security and privacy.
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