Engaging with social media such as Facebook, YouTube, and Twitter
is now a key part of global business communications. Blogs,
microblogs, social networking and social news sites have become the
new tools for effective marketing and sales. This book is an
excellent resource for anyone planning a social media strategy or
individual campaign. It includes: specific sites for various types
of networking and engagement; blogs and microblogs; online presence
and creating a social media brand; brand perception and reputation;
legal issues; connecting to a global audience; job recruitment via
social media; how different age groups interact online; viral
marketing; creating brand advocates and how they can broadcast the
message; future predictions. This new edition is updated to cover
the latest thinking, practices and technology such as Google+.
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