The application of advanced technologies to point of sale systems
is a promising and relatively unexplored field of study, in
particular when considering the introduction of digital content and
technologies allowing consumers to interact with products in new
ways. Many e-retailers already exploit the opportunities offered by
interactive technologies, such as 3D virtual models, in order to
enhance consumers shopping experience. Their use in stores,
however, is still limited. The development and use of new shopping
assistants for supporting and influencing consumers during their
shopping experience plays a key role for both retailers and
researchers. Advanced Technologies Management for Retailing:
Frameworks and Cases contributes to our understanding of
applications of new technologies and their impact on the design and
development of point of sale systems and on consumers behavior.
This volume covers a large range of topics that contribute to
understanding consumers behavior in new computer-aided retailing
environments, and how this influences buying behavior while
providing useful knowledge on the management of these new
technologies and on the management of the digital contents as a
reliable teaching resource for teachers and researchers.
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